KARU makes handcrafted contemporary homeware and clothing for the modern individual. Inspired by a slower, mindful lifestyle lived close to nature, the KARU identity is honest, calming, simple and modern. It speaks of belonging and home.

The logo typeface has been hand rendered and the home icon is loosely drawn to feel more authentic and less corporate than a graphic typeface. It makes the brand personal and approachable.

The home icon resembles the architecture of a typical KARU cottage.