the active living co

logo design, corporate identity, packaging mock-up

THE ACTIVE LIVING CO. is a lifestyle brand aimed at the active and conscious woman. They create 100% natural and organic skin food.


THE ACTIVE LIVING CO. brand is inspired by the strong, natural, movement and curves of the female form reflected in nature.


Our wave icon represents movement, the female form, flow, the layers of the skin, a mountain range, the waves of the ocean, balance and serenity, the various aspects of holistic health.


Clean, simple lines and the use of a san serif typeface makes the brand modern and approachable. Instead of overcomplicating, elements are stripped down to simple shapes and natural forms – in the design and the products.


Note: Packaging design is a digital mock-up.