‘Ruschka is able to intuitively and beautifully interpret the subtleties of the KARU brand through her design work. Beyond answering to brief, her initiative and ideas bring a fresh perspective to the creative process.’ – Fiona Mackay, Founder and Creative Director

Starting with a redesign of their logo we moved onto creating consistency throughout all their brand communications. As KARU’s brand grows, together we are defining their visual language to connect with their audience on topics of home, belonging and living well.

Design duties while working as a freelancer for KARU includes ensuring brand consistency through all communications, designing monthly newsletters and email campaigns, design and layout of seasonal collections’ lookbooks and linesheets, design of corporate brochures, designing and updating website content, conceptualising and designing packaging solutions.

Photography by Nadia von Scotti, Alix-Rose Cowie, Natalie Marie Gehrels