Ashyaa is a concept store that sells a curated selection of unique, well crafted products that will become part of your daily life. From jewelry to apothecary skincare, children’s books and clothing, minimal leather goods, homeware and candles.

Noura, the owner, carefully considers and hand picks each product and uses them herself.

We wanted the branding to reflect Noura’s passion for and personal connection to well crafted, artisanal products and her desire to curate a shopping experience that is authentic. Using illustrations of featured in-store products, the brand comes alive with personality and is set apart as being custom and authentic – just like Ashyaa.