karu

logo design and branding

KARU makes handcrafted contemporary homeware and clothing for the modern individual. Inspired by a slower, mindful lifestyle lived close to nature, the KARU identity is honest, calming, simple and modern. It speaks of belonging and home.

 

The logo typeface has been hand rendered and the home icon is loosely drawn to feel more authentic and less corporate than a graphic typeface. It makes the brand personal and approachable.

 

The home icon resembles the architecture of a typical KARU cottage.

ouï-e

logo design and corporate branding, website design

Ouï-e is a Swiss PR and Communications company owned and run by entrepreneur Yolanda Pantli. We wanted to create a brand that depicts Yolanda’s values of honesty and transparency and her sincere approach to her work. A soft and emotive illustrated profile is used to represent Yolanda’s nature and business ethos – approachable, attentive, kind, honest and creative.

the botanical bar

logo design, illustration and menu design

Celebrating local South African botanicals, this unique bar in Cape Town wanted to create a modern logo taken out of the context of the obvious vintage botanical look and feel. We created a modern, bold logo and accompanied it with loose illustrations that was more about feeling soft and approachable, than being scientifically accurate.

the active living co

logo design, corporate identity, packaging mock-up

THE ACTIVE LIVING CO. is a lifestyle brand aimed at the active and conscious woman. They create 100% natural and organic skin food.

 

THE ACTIVE LIVING CO. brand is inspired by the strong, natural, movement and curves of the female form reflected in nature.

 

Our wave icon represents movement, the female form, flow, the layers of the skin, a mountain range, the waves of the ocean, balance and serenity, the various aspects of holistic health.

 

Clean, simple lines and the use of a san serif typeface makes the brand modern and approachable. Instead of overcomplicating, elements are stripped down to simple shapes and natural forms – in the design and the products.

 

Note: Packaging design is a digital mock-up.

suikerbos jewellery

logo design, swingtags

Suikerbos is inspired by the delicate and unique plant life of South Africa. The delicate details, calm lines and the environment that holds it all in place.

 

The Suikerbos brand is approachable, warm, friendly and inviting. A hand rendered logo and loose illustration creates a nostalgic feeling. The color palette is inspired by the fynbos and succulents of South Africa.