honest chocolate

For the past 7 years I have been working with Honest Chocolate on various ad hoc design projects. Whether it is PowerPoint presentations, setting up artwork for print, newsletters campaigns or simple edits to their Cafe menu.


I have also illustrated 3 limited edition wrappers as well as their ‘Don’t be afraid of the dark’ typography which is used as a stamp on their coffee cups and hot chocolate packaging.


Please note: Logo not designed by me


from the client

“Ruschka has played a pivotal role in refining the visual language of PICHULIK. She is a great listener, and through this is able to intuit and distill the true purpose and meaning of the brand and materialising it within its visual language. Her approach is sensitive and cohesive, of which she delivers with great professionalism and accuracy. It is an absolute pleasure to have Ruschka as an extended part of the PICHULIK dna.”


– Katherine-Mary Pichulik – Owner, Founder & Designer

branding and design

As their dedicated freelance designer I have been working with Pichulik for the past three years. Under the lead of owner and founder, Katherine-Mary Pichulik, I have helped to developed their visual language to reflect their ethos and strengthen their relationship with their customers.


My main design responsibilities for Pichulik include design and layout of seasonal lookbooks, linesheets and marketing collateral. Newsletter design, build and send out via Mailchimp. Design of monthly banners for their website. Maintaining and ensuring brand consistency through all communications.


Please note: Logo not designed by me


from the client

“Ruschka is able to intuitively and beautifully interpret the subtleties of the KARU brand through her design work. Beyond answering to brief, her initiative and ideas bring a fresh perspective to the creative process.”


– Fiona Mackay –  Owner and Founder

logo, branding and design

Starting with a redesign of their logo we moved onto creating consistency throughout all their brand communications. As KARU’s brand grows, together we are defining their visual language to connect with their audience on topics of home, belonging and living well.


Design duties while working as a freelancer for KARU includes ensuring brand consistency through all communications, designing monthly newsletters and email campaigns, design and layout of seasonal collections’ lookbooks and linesheets, design of corporate brochures, designing and updating website content, conceptualising and designing packaging solutions.


Mungo is a textile company in South Africa, creating heirloom-quality woven goods for the home.

I designed their most recent lookbook for their range of blankets.


Please note: Logo not designed by me